Paré: Your Brand’s Spring Refresh in 3 Phases
Lockdowns. Winter. Fear. Uncertainty. Lack of motivation. Political buffoonery. All things considered, no one could ever criticize you for feeling helpless and frustrated right now.
Paré: COVID-Speak and the Great Vocabulary Reset
In these difficult times, in the midst of a deadly pandemic, during this unprecedented crisis and in the age of COVID-19; not only are we fed up with the state of affairs, but the language we use to talk about is getting pretty tiresome as well.
Paré: 5 Crisis Comms Scenarios to Prepare for a Very Bad Day Indeed
TNKR Media is pleased to have Christipher Paré join our team of senior consultants. He is a former producer with Bell Media and communications director of an international nonprofit. You can reach Christopher at pare@tnkr.media. If you’ve found yourself in the throes of a crisis situation, you know how paralyzing it can feel. Especially if…
Feigenbaum: Government Relations 101
Bonnie Feigenbaum is Senior Consultant, Public Affairs with TNKR Media, as well as a business communications instructor at Montreal’s McGill University. She is the former chief of staff to a federal member of parliament and town councillor in Hampstead, Quebec. If you are a business leader and want to get the attention of government, following…
Trump is a game with Nulman and Foster’s Play The Future
It’s the spirit of competition and the need for smart fun that brought Play The Future (PTF) co-creators Andy Nulman and Parisa Foster together to create a mobile app that turns everyday life into one big game.
Delmar: Lawyers and other influencers should express themselves
One of the more rewarding aspects to our work at Provocateur involves helping professionals find their voices and make a difference in their spheres of influence, while remaining responsible, effective ambassadors for their brands.
WATCH rapper Stromae break Twitter with ‘Carmen’
The Provocateur team is buzzing this morning about the latest video from Belgian rapper Stromae, one of Montreal’s favourite international artists in the past few years.
Delmar: Native advertising could save journalism
There’s a debate raging in journalistic circles about a controversial innovation in marketing: Native advertising a.k.a. advertorials a.k.a. sponsored content a.k.a. the worst thing to happen to journalism ever, according to many journalists.
Delmar: Don’t be afraid to hit ‘delete’
Over-sharing in an era of peak connectedness is common. Unfiltered emotion and half-developed theses are routinely tossed onto social media platforms with great ease. If we’re so quick to share, why, then, is there still a stigma surrounding unsharing?
Hiltz: Should we let polling set the narrative?
Polling is an integral part of political storytelling. The news of who’s up and who’s down, who’s ahead and who’s gaining ground drives the narrative of much of our news. But what happens when polling is wrong or miscalibrated? If polls aren’t a true reflection of reality, then we’re doing a great deal of damage…