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Category Archives: Thinkbait

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Delmar: Parasocial relationships count toward Dunbar’s number

PR, The Internet, ThinkbaitBy Dan DelmarSeptember 22, 2026

In the 1990s, British anthropologist and evolutionary psychologist Robin Dunbar posited that humans can maintain only a limited number of stable social relationships at any one time. Dunbar’s Number is 150: a large enough group to make for an extended community but far smaller than the thousands of names, followers and connections modern life puts…

Delmar: New Insights on Optimizing Arguments (2026)

ThinkbaitBy Dan DelmarSeptember 18, 2026Leave a comment

One of the most important pieces of research baked into our Thinkbait ‘thought leadership’ system is this simple insight from a blog first published in 2021: Stick to your very best arguments.

Podcasting | Focus on Audio for B2B, Expert Audiences (2027)

Podcasting, Public Affairs, ThinkbaitBy TNKR Editorial TeamSeptember 7, 2026

You can stay on-message while being off-camera

Delmar: Content tasks AIs can handle, and what they can’t (2027)

Dan Delmar, The Internet, ThinkbaitBy Dan DelmarSeptember 7, 2026

Content marketing can be magical with both an AI and a Human in the Loop

Healthcare | Are Private Clinics Defensible?

Healthcare, Public Affairs, ThinkbaitBy TNKR Editorial TeamAugust 1, 2025

Innovators in medical institutions outside the public system are rarely heard

Podcast | Inspiring Entrepreneurs Goes National With Top CEOs

Case Studies, Friends, Podcasting, ThinkbaitBy TNKR MediaNovember 29, 2024

After 15 years, Montréal’s premiere business radio show expands its mission

Podcast | Love & Money Gets Real About Divorce

Case Studies, Friends, Podcasting, ThinkbaitBy TNKR MediaOctober 29, 2024

Québec’s powerful legal minds join Anne-France Goldwater for in-depth discussions

Delmar: Quebec’s new language laws, explained (sort of)

Dan Delmar, News, ThinkbaitBy Dan DelmarMarch 11, 2024

Even “language police” seem unsure about impacts on business comms This blog is for general information purposes only. Please consult a Quebec-based legal professional for compliance information regarding your situation. There are more questions than answers in the best of times when dealing with Quebec’s so-called (at least by critics) language police: a civil bureaucracy…

Paré: Spotlight Your Experts for Next Level PR

Christopher Paré, ThinkbaitBy TNKR Editorial TeamFebruary 21, 2024

What is stopping some major organizations from platforming their in-house know-it-alls?

Celebrating ‘Auntie Gemma’ on Black History Month

Friends, ThinkbaitBy TNKR MediaFebruary 14, 2024

A tribute to our longtime friend Gemma Raeburn-Baynes

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