Marketing content can be enhanced using tools like ChatGPT if there’s always a Human in the Loop ChatGPT and other AI by their own admission have a long way to go in reproducing human conversation. But let’s not kid ourselves: it’s a powerful tool and there is no putting the genie back in the…
Effective PR and media relations amid dwindling resources and news cycles that won’t let up With frequent downsizing shaking Canadian journalism to its core, we’ve been arguing that it’s time to pump the brakes and completely rethink PR and media relations in times of crisis. Gone are the days of casting a wide net and…
Highlight your wins with quality writing in recognizable formats Words matter. Quebecers may remember that award-winning campaign by the Montreal Gazette. It’s always been a favourite of mine, and I think of it these days as we’re in the midst of a crisis — a communications crisis where big ideas are held hostage by…
“This is the DJ 3000,” the KBBL talk radio manager explains to perplexed announcers in a seminal scene in an early episode of The Simpsons. “It plays CDs automatically, and it has three distinct varieties of inane chatter.” “Looks like those clowns in Congress did it again!” said DJ 3000. “How does he keep up…
It is safe to assume, guided by the Occam’s razor principle, that one of the world’s wealthiest people didn’t buy Twitter for no reason at all; we should work under the assumption that he has not, in fact, lost his mind and that there is a legitimate business case for buying one of the world’s…
The effects of a pandemic have completely reshaped the way we communicate, from branding to employee engagement – what can newsletters do for you? The rapidly changing landscape of communications and the need to communicate timely, reassuring information to clients, customers and staff alike have been recurring themes in this space lately. It’s time to…
For those interested in creating more persuasive content, I wanted to quickly highlight this new TED talk by Dr. Niro Sivanathan, Associate Professor of Organisational Behaviour at the London Business School. It contains some of the latest science on content, and what form the elements of a truly persuasive argument. Since 2016, our Thinkbait model…
A real happy place I go to while meditating (Morin-Heights, QC). For this year’s edition of the #BellLetsTalk campaign, I wanted to pose a provocative question: Does working in media pose inherent risks to one’s mental health?
Lockdowns. Winter. Fear. Uncertainty. Lack of motivation. Political buffoonery. All things considered, no one could ever criticize you for feeling helpless and frustrated right now.
It doesn’t have to go viral to be valuable. It’s an interesting and to some extent unpredictable time for those of us in what I like to call the rhetoric businesses. One thing I know for sure is that small batch informational content — not stunts, challenges or hashtags — is what people on the…