What to consider when making your internal and external comms more humane The pandemic changed everything. And while some changes will take some getting used to, others — like remote work and increased public health awareness — are changes we can get behind. In the content and public relations sphere, the most significant change to…
It’s a complicated time. Global conflicts can hit close to home, leading to workplace anxiety, zapping productivity and creating liabilities for organizations. The more people in a workforce, the more potential for breakdowns in communication and even serious tension when violence erupts around the world. Add to these current events the toxic accelerant of unregulated,…
The TNKR Media team offer their suggestions to get around news blocking Canada’s 0nline New$ @ct (Bill C-Eight33n) is leading to some pretty strange, desperate publishing trends… especially on F—book and the Gram, two networks whose parent company quickly blocked Canadian news to avoid the federal government’s forthcoming 4% link tax. If you’re wondering why…
Public relations in the New Normal era demands flexibility, empathy and commitment No one has the time anymore to “circle back” with public relations consultants via email, is one of many insights my friends in media organizations feel comfortable sharing, and I’m grateful for their candour. The reminder is appreciated because working in marketing…
Bridging all-powerful AI tools and the lost art of letter-writing It’s been two years since we last discussed the importance of newsletters in crisis times, and a lot has changed. But the fundamentals of what good newsletters are seem clearer than ever. In 2021, the pandemic and urgent health concerns were top of mind.…
Marketing content can be enhanced using tools like ChatGPT if there’s always a Human in the Loop ChatGPT and other AI by their own admission have a long way to go in reproducing human conversation. But let’s not kid ourselves: it’s a powerful tool and there is no putting the genie back in the…
Effective PR and media relations amid dwindling resources and news cycles that won’t let up With frequent downsizing shaking Canadian journalism to its core, we’ve been arguing that it’s time to pump the brakes and completely rethink PR and media relations in times of crisis. Gone are the days of casting a wide net and…
Highlight your wins with quality writing in recognizable formats Words matter. Quebecers may remember that award-winning campaign by the Montreal Gazette. It’s always been a favourite of mine, and I think of it these days as we’re in the midst of a crisis — a communications crisis where big ideas are held hostage by…
Fernando Gelso on guitar for Canadian artist Jonathan Emile’s “Keep on Fighting” The author is Technical Director at TNKR Podcasting, a longtime radio and music producer, and multi-instrumentalist who has performed at landmark events including the Montreal International Jazz Festival. Do you ever feel like you have a soundtrack to your life? Mine…
“This is the DJ 3000,” the KBBL talk radio manager explains to perplexed announcers in a seminal scene in an early episode of The Simpsons. “It plays CDs automatically, and it has three distinct varieties of inane chatter.” “Looks like those clowns in Congress did it again!” said DJ 3000. “How does he keep up…