Delmar: How to weather the 2020 content storm

If you’re publishing marketing or journalism content this year, expect dwindling clicks and engagement. Here’s how you can stay connected to your audience while cutting your marketing spend. UPDATE 19/02/20: Some predictions from this blog have been revised, downward unfortunately. More on the politically-charged digital landscape in this informative piece from The Atlantic: The Billion-Dollar…

Paré: Plan ahead for success in field comms

Christopher Paré is the Director of Communications for Humane Society International/Canada and recently returned from South Korea where the animal welfare organization conducted a rescue operation at a dog meat farm.   Communications strategies should be complex and intricate, constantly adapting to unknown variables while being rolled out with utmost precision and laser-precise timing. Logistically, it’s a…