Not everyone can Thought Leadership like this. Have a system in place. How leaders can create a framework for healthier business conversations. For a few years now, I’ve resisted the term “thought leadership”. Often used in contexts satirizing vacuous management jargon, it strikes some as even a purposeful obfuscation, a way for leaders to avoid…
Every public relations activity should come with a detailed plan and verification system — especially your launches and relaunches A successful launch can energize your organization and supercharge your brand, so don’t leave anything to luck. Second chances, in business or life, can be rare and with a cluttered online landscape in times of crisis,…
The effects of a pandemic have completely reshaped the way we communicate, from branding to employee engagement – what can newsletters do for you? The rapidly changing landscape of communications and the need to communicate timely, reassuring information to clients, customers and staff alike have been recurring themes in this space lately. It’s time to…
A real happy place I go to while meditating (Morin-Heights, QC). For this year’s edition of the #BellLetsTalk campaign, I wanted to pose a provocative question: Does working in media pose inherent risks to one’s mental health?
Lockdowns. Winter. Fear. Uncertainty. Lack of motivation. Political buffoonery. All things considered, no one could ever criticize you for feeling helpless and frustrated right now.
It doesn’t have to go viral to be valuable. It’s an interesting and to some extent unpredictable time for those of us in what I like to call the rhetoric businesses. One thing I know for sure is that small batch informational content — not stunts, challenges or hashtags — is what people on the…
In these difficult times, in the midst of a deadly pandemic, during this unprecedented crisis and in the age of COVID-19; not only are we fed up with the state of affairs, but the language we use to talk about is getting pretty tiresome as well.
TNKR Media is pleased to have Christipher Paré join our team of senior consultants. He is a former producer with Bell Media and communications director of an international nonprofit. You can reach Christopher at pare@tnkr.media. If you’ve found yourself in the throes of a crisis situation, you know how paralyzing it can feel. Especially if…
If you are not considering the urban-rural divide, you are narrowcasting It’s been a tense time not only for Americans but for us all, as we are stakeholders in an election with wide repercussions. As the outgoing president was elected in 2016, we transformed our business model to adapt to the post-Trump web. Four long…
Bonnie Feigenbaum is Senior Consultant, Public Affairs with TNKR Media, as well as a business communications instructor at Montreal’s McGill University. She is the former chief of staff to a federal member of parliament and town councillor in Hampstead, Quebec. If you are a business leader and want to get the attention of government, following…