For those interested in creating more persuasive content, I wanted to quickly highlight this new TED talk by Dr. Niro Sivanathan, Associate Professor of Organisational Behaviour at the London Business School. It contains some of the latest science on content, and what form the elements of a truly persuasive argument. Since 2016, our Thinkbait model…
A real happy place I go to while meditating (Morin-Heights, QC). For this year’s edition of the #BellLetsTalk campaign, I wanted to pose a provocative question: Does working in media pose inherent risks to one’s mental health?
Lockdowns. Winter. Fear. Uncertainty. Lack of motivation. Political buffoonery. All things considered, no one could ever criticize you for feeling helpless and frustrated right now.
It doesn’t have to go viral to be valuable. It’s an interesting and to some extent unpredictable time for those of us in what I like to call the rhetoric businesses. One thing I know for sure is that small batch informational content — not stunts, challenges or hashtags — is what people on the…
In these difficult times, in the midst of a deadly pandemic, during this unprecedented crisis and in the age of COVID-19; not only are we fed up with the state of affairs, but the language we use to talk about is getting pretty tiresome as well.
TNKR Media is pleased to have Christipher Paré join our team of senior consultants. He is a former producer with Bell Media and communications director of an international nonprofit. You can reach Christopher at pare@tnkr.media. If you’ve found yourself in the throes of a crisis situation, you know how paralyzing it can feel. Especially if…
If you are not considering the urban-rural divide, you are narrowcasting It’s been a tense time not only for Americans but for us all, as we are stakeholders in an election with wide repercussions. As the outgoing president was elected in 2016, we transformed our business model to adapt to the post-Trump web. Four long…
Bonnie Feigenbaum is Senior Consultant, Public Affairs with TNKR Media, as well as a business communications instructor at Montreal’s McGill University. She is the former chief of staff to a federal member of parliament and town councillor in Hampstead, Quebec. If you are a business leader and want to get the attention of government, following…
Especially in the midst of a pandemic, going viral may not be a good thing For those who have followed me on Twitter long enough to remember the ‘good old days’, when bad #cdnpoli jokes and sarcasm felt more appropriate, let me first point out the obvious: no individual — not me, nor any pundit,…
Critical PR and web channels for effective, altruistic business communications, crisis #etiquette and equipment recommendations