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Author Archives: Dan Delmar

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Delmar: Parasocial relationships count toward Dunbar’s number

PR, The Internet, ThinkbaitBy Dan DelmarSeptember 22, 2026

In the 1990s, British anthropologist and evolutionary psychologist Robin Dunbar posited that humans can maintain only a limited number of stable social relationships at any one time. Dunbar’s Number is 150: a large enough group to make for an extended community but far smaller than the thousands of names, followers and connections modern life puts…

Delmar: New Insights on Optimizing Arguments (2026)

ThinkbaitBy Dan DelmarSeptember 18, 2026Leave a comment

One of the most important pieces of research baked into our Thinkbait ‘thought leadership’ system is this simple insight from a blog first published in 2021: Stick to your very best arguments.

TNKR Media’s 2027 Outlook: Editorial Content—Text and Audio First

News, Podcasting, PR, Public AffairsBy Dan DelmarSeptember 7, 2026

‘Make Your Own News’: A more targeted media solution for experts

Delmar: Content tasks AIs can handle, and what they can’t (2027)

Dan Delmar, The Internet, ThinkbaitBy Dan DelmarSeptember 7, 2026

Content marketing can be magical with both an AI and a Human in the Loop

Delmar: Quebec’s new language laws, explained (sort of)

Dan Delmar, News, ThinkbaitBy Dan DelmarMarch 11, 2024

Even “language police” seem unsure about impacts on business comms This blog is for general information purposes only. Please consult a Quebec-based legal professional for compliance information regarding your situation. There are more questions than answers in the best of times when dealing with Quebec’s so-called (at least by critics) language police: a civil bureaucracy…

Delmar: One Rule to Avoid Political Controversy

Dan Delmar, ThinkbaitBy Dan DelmarNovember 3, 2023

It’s a complicated time. Global conflicts can hit close to home, leading to workplace anxiety, zapping productivity and creating liabilities for organizations.

Delmar: Business Comms in a Polycrisis

Dan Delmar, ThinkbaitBy Dan DelmarJuly 31, 2023

Public relations in the New Normal era demands flexibility, empathy and commitment

Delmar: Elon’s Twitter antics a reminder of legacy media stability

ThinkbaitBy Dan DelmarJanuary 4, 2023

It is safe to assume, guided by the Occam’s razor principle, that one of the world’s wealthiest people didn’t buy Twitter for no reason at all; we should work under the assumption that he has not, in fact, lost his mind and that there is a legitimate business case for buying one of the world’s…

Delmar: “Thought Leadership” as a PR System

Dan Delmar, ThinkbaitBy Dan DelmarOctober 20, 2022

Not everyone can Thought Leadership like this. Have a system in place. How leaders can create a framework for healthier business conversations. For a few years now, I’ve resisted the term “thought leadership”. Often used in contexts satirizing vacuous management jargon, it strikes some as even a purposeful obfuscation, a way for leaders to avoid…

Delmar: #BellLetsTalk Mental Health in Broadcasting

ThinkbaitBy Dan DelmarJanuary 28, 20211 Comment

A real happy place I go to while meditating (Morin-Heights, QC).   For this year’s edition of the #BellLetsTalk campaign, I wanted to pose a provocative question: Does working in media pose inherent risks to one’s mental health?

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