Marketing content can be enhanced using tools like ChatGPT if there’s always a Human in the Loop ChatGPT and other AI by their own admission have a long way to go in reproducing human conversation. But let’s not kid ourselves: it’s a powerful tool and there is no putting the genie back in the…
It is safe to assume, guided by the Occam’s razor principle, that one of the world’s wealthiest people didn’t buy Twitter for no reason at all; we should work under the assumption that he has not, in fact, lost his mind and that there is a legitimate business case for buying one of the world’s…
Not everyone can Thought Leadership like this. Have a system in place. How leaders can create a framework for healthier business conversations. For a few years now, I’ve resisted the term “thought leadership”. Often used in contexts satirizing vacuous management jargon, it strikes some as even a purposeful obfuscation, a way for leaders to avoid…
For those interested in creating more persuasive content, I wanted to quickly highlight this new TED talk by Dr. Niro Sivanathan, Associate Professor of Organisational Behaviour at the London Business School. It contains some of the latest science on content, and what form the elements of a truly persuasive argument. Since 2016, our Thinkbait model…
A real happy place I go to while meditating (Morin-Heights, QC). For this year’s edition of the #BellLetsTalk campaign, I wanted to pose a provocative question: Does working in media pose inherent risks to one’s mental health?
It doesn’t have to go viral to be valuable. It’s an interesting and to some extent unpredictable time for those of us in what I like to call the rhetoric businesses. One thing I know for sure is that small batch informational content — not stunts, challenges or hashtags — is what people on the…
If you are not considering the urban-rural divide, you are narrowcasting It’s been a tense time not only for Americans but for us all, as we are stakeholders in an election with wide repercussions. As the outgoing president was elected in 2016, we transformed our business model to adapt to the post-Trump web. Four long…