Delmar: Marketing tasks AIs can handle (and what they can’t) – 2025 Update
Marketing content can be enhanced using AI when there’s a Human in the Loop
Delmar: Quebec’s new language laws, explained (sort of)
Even “language police” seem unsure about impacts on business comms This blog is for general information purposes only. Please consult a Quebec-based legal professional for compliance information regarding your situation. There are more questions than answers in the best of times when dealing with Quebec’s so-called (at least by critics) language police: a civil bureaucracy…
Delmar: One Rule to Avoid Political Controversy
It’s a complicated time. Global conflicts can hit close to home, leading to workplace anxiety, zapping productivity and creating liabilities for organizations.
Delmar: Business Comms in a Polycrisis
Public relations in the New Normal era demands flexibility, empathy and commitment
Delmar: Elon’s Twitter antics a reminder of legacy media stability
It is safe to assume, guided by the Occam’s razor principle, that one of the world’s wealthiest people didn’t buy Twitter for no reason at all; we should work under the assumption that he has not, in fact, lost his mind and that there is a legitimate business case for buying one of the world’s…
Delmar: “Thought Leadership” as a PR System
Not everyone can Thought Leadership like this. Have a system in place. How leaders can create a framework for healthier business conversations. For a few years now, I’ve resisted the term “thought leadership”. Often used in contexts satirizing vacuous management jargon, it strikes some as even a purposeful obfuscation, a way for leaders to avoid…
Delmar: New Insights on Optimizing Arguments
For those interested in creating more persuasive content, I wanted to quickly highlight this new TED talk by Dr. Niro Sivanathan, Associate Professor of Organisational Behaviour at the London Business School. It contains some of the latest science on content, and what form the elements of a truly persuasive argument. Since 2016, our Thinkbait model…
Delmar: #BellLetsTalk Mental Health in Broadcasting
A real happy place I go to while meditating (Morin-Heights, QC). For this year’s edition of the #BellLetsTalk campaign, I wanted to pose a provocative question: Does working in media pose inherent risks to one’s mental health?
Delmar: Virality and Value
It doesn’t have to go viral to be valuable. It’s an interesting and to some extent unpredictable time for those of us in what I like to call the rhetoric businesses. One thing I know for sure is that small batch informational content — not stunts, challenges or hashtags — is what people on the…
Delmar: One Key Comms Lesson from America’s Election
If you are not considering the urban-rural divide, you are narrowcasting It’s been a tense time not only for Americans but for us all, as we are stakeholders in an election with wide repercussions. As the outgoing president was elected in 2016, we transformed our business model to adapt to the post-Trump web. Four long…