Make an impact with your expertise.​

Efficient content plans designed by media strategists and journalists, refining ‘thought leadership’ marketing since 2012.

Make an impact with your expertise.

Content services for professionals designed by media strategists and journalists, refining ‘thought leadership’ marketing.
 

Partnering with innovators since 2012, we help shape and broadcast ideas, creating influential media projects and campaigns that educate and inspire.

“Knowledge acquired under compulsion obtains no hold on the mind.”

- Plato

#THINKBAIT Blog

TNKR’s media industry analysis, and highlights from our staff and partners

Our Services

Thinkbait Content

Compelling, authentic and informative content is now the currency of artful PR. With our Thinkbait formula, the goal is to produce original writing and broadcasting that considers best practices in both web marketing and news media, as well as audience quality of life.

Consulting

Insightful, connected consultants are debriefed by leaders monthly or quarterly to ensure consistent messaging, and to help enhance media skills though content planning and coaching sessions; media ‘therapy’ to measure impact and build a legacy.

Thinkbait Content

Compelling, authentic and informative content is now the currency of artful PR. With our Thinkbait formula, the goal is to produce original writing and broadcasting that considers best practices in both web marketing and news media, as well as audience quality of life.

Consulting

Insightful, connected consultants are debriefed by leaders monthly or quarterly to ensure consistent messaging, and to help enhance media skills though content planning and coaching sessions; media ‘therapy’ to measure impact and build a legacy.

About the TNKR Media Group

Trusted, reliable content+PR packages for bold professionals. Established in 2012 and led by managing partners Dan Delmar and Jessica Mailas, the group of millennial media veterans supports leaders, often in the professional services, with compelling native content aimed at creating long-term value and utility for their communities.

Whitepaper

Thinkbait: A Framework for Responsible Business Communications

In 2016, the internet changed. Specifically, social media algorithms and how they incentivize us. And so we changed, too. 

Read our working whitepaper on how organizations can systematize informative, ethical and meaningful native content, inspired by classic journalism and the latest neuroscience.

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A Content+PR System for Professionals

The TNKR Media approach to business communications encourages leaders and spokespeople to see the forest…

1. Native Content

Our producers inform and enlighten with writing, podcasts and other multimedia content for your site’s blog, media or news sections, crafted with empathy and purpose.

2. Industry Leadership

Media shepherds coaching your ambassador(s) on sector-specific messaging, laying the foundation for innovative comms strategy and knowledge-sharing.

3. PR & Broadcasting

With useful content, engaged communities and confidence, media relations helps promote your best ideas to mainstream news or specialty media, joining national conversations.

Quality Control

Principled communicators helping professionals make constructive contributions to public conversations

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Human in the Loop

Leadership and wisdom cannot be automated but our strategists' work is supported by proven AI tools that boost efficiency and reduce consulting costs.

100% Organic

We don't pay for coverage or engage in influencer marketing, instead focusing on organic or earned media, along with modest investments in social media.

Civil Discourse

Guided by best practices in Canadian broadcasting and journalism, we provide a healthy, productive framework for even the most difficult conversations.

“Knowledge acquired under compulsion obtains no hold on the mind.”

- Plato