Meaningful PR strategy and web content
for bold professionals with big ideas.

Meaningful PR strategy and web content

TNKR Media serves thinkers who want to tinker with those ideas, creating media that informs and enlightens.

Our marketing specialists offer remote newsroom services and a public relations boutique experience, streamlining ‘thought leadership’ plans for busy executives.

TNKR Media serves thinkers who want to tinker with those ideas, creating media that informs and enlightens.

How our agency works:

Thinkbait Content

Compelling, authentic and informative content is now the currency of artful PR. With Thinkbait, our goal is to produce writing and broadcasting that exceeds marketing industry standards, while considering audience quality of life.

Consulting

Insightful, connected consultants work closely with leaders to ensure consistent strategy, and help enhance media skills though content planning and coaching sessions; media ‘therapy’ to help solidify an entrepreneurial legacy.

Thinkbait Content

Compelling, authentic and informative content is now the currency of artful PR. With Thinkbait, our goal is to produce writing and broadcasting that exceeds marketing industry standards, while considering audience quality of life.

Consulting

Insightful, connected consultants work closely with leaders to ensure consistent strategy, and help enhance media skills though content planning and coaching sessions; media ‘therapy’ to help solidify an entrepreneurial legacy.

Whitepaper

Thinkbait: A Framework for Responsible Business Communications

In 2016, the internet changed. Specifically, social media algorithms and how they incentivize us. And so we changed, too. 

Read our working whitepaper on how organizations can systematize informative, ethical and meaningful native content, inspired by classic journalism and the latest neuroscience.

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The TNKR Media System

An innovative approach to business communications that helps you see the forest…

1. Native Content

Our content specialists inform and enlighten with writing, podcasts and other multimedia content for your site’s blog, media or news sections, crafted with purpose and optimized for enlightenment.

2. Thought Leadership

Media shepherds coaching your ambassador(s) on effective industry leadership in an increasingly chaotic landscape, laying the foundation for a refined comms strategy and sophisticated legacy-building.

3. PR & Broadcasting

With useful web content, engaged communities and confidence, media relations activities will help promote your best ideas to mainstream news or specialty media, joining national conversations.

TNKRWire Blog

Media industry analysis and Thinkbait highlights from our staff and partners

About the TNKR Media Group

Established in 2012 and led by managing partners Dan Delmar and Jessica Mailas, the group of Canadian media pros guide leaders, often in the professional services,  on the implementation of multimedia PR plans, supported by compelling native content aimed at creating long-term value and utility for their communities.

Quality Control

Principled communicators helping professionals make constructive contributions to public conversations

Civil Discourse

Guided by best practices in Canadian broadcasting and journalism, we provide a healthy, productive framework for even the most difficult conversations.

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Human in the Loop

Leadership and wisdom cannot be automated. We only use artificial intelligence for logistical support — never for drafting, editing or other creative endeavours.

100% Organic PR

We don't pay for coverage or engage in influencer marketing, instead focusing on earned media and a moderate, diversified investment in social media.

“Knowledge acquired under compulsion obtains no hold on the mind.”

- Plato

Connect With TNKR Media