Sharp web content and PR strategy
for bold professionals with big ideas.

TNKR Media serves thinkers who tinker with those ideas, creating useful media that informs and enlightens.

Learn more...

Sharp web content & PR strategy
for bold professionals with big ideas.

TNKR Media serves thinkers who tinker with those ideas, creating useful media that informs and enlightens.

Our marketing specialists offer remote, on-demand newsroom services and a light public relations boutique experience, streamlining the ‘thought leadership’ process.

Learn more...

#THINKBAIT Blog

TNKR’s media industry analysis, and highlights from our staff and partners

Delmar: Business Comms in a Polycrisis

Public relations in the New Normal era demands flexibility, empathy and commitment   No one has the time anymore to “circle back” with public relations

July 31, 2023

Paré: How to Talk to Journalists

Effective PR and media relations amid dwindling resources and news cycles that won’t let up With frequent downsizing shaking Canadian journalism to its core, we’ve

May 26, 2023

Paré: Strong Writing in the Right Format

Highlight your wins with quality writing in recognizable formats   Words matter. Quebecers may remember that award-winning campaign by the Montreal Gazette. It’s always been

March 23, 2023

Delmar: Business Comms in a Polycrisis

Public relations in the New Normal era demands flexibility, empathy and commitment   No one has the time anymore to “circle back” with public relations

July 31, 2023
More #THINKBAIT...

Our Services

Thinkbait Content

Compelling, authentic and informative content is now the currency of artful PR. With our Thinkbait formula, the goal is to produce original writing and broadcasting that considers best practices in both web marketing and news media, as well as audience quality of life.

Learn more

Consulting

Insightful, connected consultants are debriefed by leaders monthly or quarterly to ensure consistent messaging, and to help enhance media skills though content planning and coaching sessions; media ‘therapy’ to measure impact and build a legacy.

Learn more

Thinkbait Content

Compelling, authentic and informative content is now the currency of artful PR. With our Thinkbait formula, the goal is to produce original writing and broadcasting that considers best practices in both web marketing and news media, as well as audience quality of life.

Learn more

Consulting

Insightful, connected consultants are debriefed by leaders monthly or quarterly to ensure consistent messaging, and to help enhance media skills though content planning and coaching sessions; media ‘therapy’ to measure impact and build a legacy.

Learn more

About the TNKR Media Group

Trusted, reliable PR and content for bold professionals. Established in 2012 and led by managing partners Dan Delmar and Jessica Mailas, the group of millennial media veterans supports leaders, often in the professional services, with compelling native content aimed at creating long-term value and utility for their communities.

Learn more...

Whitepaper

Thinkbait: A Framework for Responsible Business Communications

In 2016, the internet changed. Specifically, social media algorithms and how they incentivize us. And so we changed, too. 

Read our working whitepaper on how organizations can systematize informative, ethical and meaningful native content, inspired by classic journalism and the latest neuroscience.

Your email address :

A PR & Content System for Professionals

The TNKR Media approach to business communications encourages leaders and spokespeople to see the forest…

1. Native Content

Our producers inform and enlighten with writing, podcasts and other multimedia content for your site’s blog, media or news sections, crafted with empathy and purpose.

2. Industry Leadership

Media shepherds coaching your ambassador(s) on sector-specific messaging, laying the foundation for innovative comms strategy and knowledge-sharing.

3. PR & Broadcasting

With useful content, engaged communities and confidence, media relations helps promote your best ideas to mainstream news or specialty media, joining national conversations.

Quality Control

Principled communicators helping professionals make constructive contributions to public conversations

robot-solid-2

Human in the Loop

Leadership and wisdom cannot be automated. We use artificial intelligence for logistical support — our experts handle drafting, editing and other creative endeavours.

100% Organic

We don't pay for coverage or engage in influencer marketing, instead focusing on earned media and a moderate, diversified investment in social media.

More about us...

Civil Discourse

Guided by best practices in Canadian broadcasting and journalism, we provide a healthy, productive framework for even the most difficult conversations.

“Knowledge acquired under compulsion obtains no hold on the mind.”

- Plato