Christopher Paré is the Director of Communications for Humane Society International/Canada and recently returned from South Korea where the animal welfare organization conducted a rescue operation at a dog meat farm. Communications strategies should be complex and intricate, constantly adapting to unknown variables while being rolled out with utmost precision and laser-precise timing. Logistically, it’s a…
Social media’s favourite complaint is social media itself, it seems. Recalling what I’ve read online lately, it’s invasive, it’s cruel, it’s relentless, it’s an inane time-suck, it robs normally halfway-reasonable people of whatever filter they had… the list (or feed, if you will) of grievances goes on.
The rhetoric businesses – including journalism, public relations and marketing – are still adapting to social media, where concepts are becoming obsolete at record pace.
“Red Notice” author Bill Browder joins Irwin Cotler for a discussion on human rights April 29
You’ve likely noticed in the past couple of years that political propaganda (“fake news”), ads and various forms of useless spam have been making for a more unpleasant social web experience. Feeling anxious or annoyed when you log on to Facebook? You’re not alone. This is a problem for media companies and their clients. Before…
The past few years have seen me transition from traditional marketing and administrative roles to the topsy-turvy world of PR. This has been a move not without its share of culture shocks, but the one that’s made me cock my head is how, in this field, workaholism seems to be a sort of social currency.
Polling is an integral part of political storytelling. The news of who’s up and who’s down, who’s ahead and who’s gaining ground drives the narrative of much of our news. But what happens when polling is wrong or miscalibrated? If polls aren’t a true reflection of reality, then we’re doing a great deal of damage…
When time is ticking, and the sword of Damocles hangs over your beaded brow, formality tends to go out the window. The speed of news and current affairs is unrelenting, and the need to connect with a journalist or news outlet – in that moment – tends to overwhelm, sometimes leaving little room for nuance…
It’s the spirit of competition and the need for smart fun that brought Play The Future (PTF) co-creators Andy Nulman and Parisa Foster together to create a mobile app that turns everyday life into one big game.
[vc_row][vc_column][vc_column_text] This is TNKR Media’s working Thinkbait whitepaper. It is a pledge to do no harm with responsible, useful content; always abiding by guidelines based on the Canadian Charter of Rights and Freedoms, re-evaluating new technologies and adapting strategies based on the latest relevant neuroscience. Listen to the Media Moment of Peace meditation track by TNKR…