The past few years have seen me transition from traditional marketing and administrative roles to the topsy-turvy world of PR. This has been a move not without its share of culture shocks, but the one that’s made me cock my head is how, in this field, workaholism seems to be a sort of social currency.
[vc_row][vc_column][vc_column_text] This is TNKR Media’s working Thinkbait whitepaper. It is a pledge to do no harm with responsible, useful content; always abiding by guidelines based on the Canadian Charter of Rights and Freedoms, re-evaluating new technologies and adapting strategies based on the latest relevant neuroscience. Listen to the Media Moment of Peace meditation track by TNKR…
One of the more rewarding podcasts we’ve put together was for our friends at accounting/business advisory firm FL-Fuller Landau. Over six seasons, TNKR’s Dan Delmar and Fuller Landau’s Josh Miller have been profiling some of Quebec’s most successful and inspiring business people on the Today’s Entrepreneur radio show, which airs Mondays at 7pm on CJAD 800 Montreal.…
Social media platforms continue to pose interesting challenges for public relations professionals. While we’d like to remind you that everything you post (or even type into any device) should be considered public information regardless of privacy settings, there’s nothing wrong with a good social media cleanup every so often…
It’s the spirit of competition and the need for smart fun that brought Play The Future (PTF) co-creators Andy Nulman and Parisa Foster together to create a mobile app that turns everyday life into one big game.
Especially in the midst of a pandemic, going viral may not be a good thing For those who have followed me on Twitter long enough to remember the ‘good old days’, when bad #cdnpoli jokes and sarcasm felt more appropriate, let me first point out the obvious: no individual — not me, nor any pundit,…
Critical PR and web channels for effective, altruistic business communications, crisis #etiquette and equipment recommendations
A little self-reflection goes a long way in PR I love vinyl. My DJ days are long behind me, but I still like to collect records — mostly releases by near and dear friends because I’m in bed by 10pm and this is how I support music in 2020. Recently in Montreal, a provincial government…
If you’re publishing marketing or journalism content this year, expect dwindling clicks and engagement. Here’s how you can stay connected to your audience while cutting your marketing spend. UPDATE 19/02/20: Some predictions from this blog have been revised, downward unfortunately. More on the politically-charged digital landscape in this informative piece from The Atlantic: The Billion-Dollar…
“When we learn to walk, we fall. Change is human nature, and business is human in nature.”