One of the more rewarding aspects to our work at Provocateur involves helping professionals find their voices and make a difference in their spheres of influence, while remaining responsible, effective ambassadors for their brands.
The Provocateur team is buzzing this morning about the latest video from Belgian rapper Stromae, one of Montreal’s favourite international artists in the past few years.
There’s a debate raging in journalistic circles about a controversial innovation in marketing: Native advertising a.k.a. advertorials a.k.a. sponsored content a.k.a. the worst thing to happen to journalism ever, according to many journalists.
Over-sharing in an era of peak connectedness is common. Unfiltered emotion and half-developed theses are routinely tossed onto social media platforms with great ease. If we’re so quick to share, why, then, is there still a stigma surrounding unsharing?