Social media platforms continue to pose interesting challenges for public relations professionals. While we’d like to remind you that everything you post (or even type into any device) should be considered public information regardless of privacy settings, there’s nothing wrong with a good social media cleanup every so often…
It’s the spirit of competition and the need for smart fun that brought Play The Future (PTF) co-creators Andy Nulman and Parisa Foster together to create a mobile app that turns everyday life into one big game.
One of the more rewarding aspects to our work at Provocateur involves helping professionals find their voices and make a difference in their spheres of influence, while remaining responsible, effective ambassadors for their brands.
The Provocateur team is buzzing this morning about the latest video from Belgian rapper Stromae, one of Montreal’s favourite international artists in the past few years.
There’s a debate raging in journalistic circles about a controversial innovation in marketing: Native advertising a.k.a. advertorials a.k.a. sponsored content a.k.a. the worst thing to happen to journalism ever, according to many journalists.
Over-sharing in an era of peak connectedness is common. Unfiltered emotion and half-developed theses are routinely tossed onto social media platforms with great ease. If we’re so quick to share, why, then, is there still a stigma surrounding unsharing?
Polling is an integral part of political storytelling. The news of who’s up and who’s down, who’s ahead and who’s gaining ground drives the narrative of much of our news. But what happens when polling is wrong or miscalibrated? If polls aren’t a true reflection of reality, then we’re doing a great deal of damage…
When time is ticking, and the sword of Damocles hangs over your beaded brow, formality tends to go out the window. The speed of news and current affairs is unrelenting, and the need to connect with a journalist or news outlet – in that moment – tends to overwhelm, sometimes leaving little room for nuance…
The past few years have seen me transition from traditional marketing and administrative roles to the topsy-turvy world of PR. This has been a move not without its share of culture shocks, but the one that’s made me cock my head is how, in this field, workaholism seems to be a sort of social currency.
[vc_row][vc_column][vc_column_text] This is TNKR Media’s working Thinkbait whitepaper. It is a pledge to do no harm with responsible, useful content; always abiding by guidelines based on the Canadian Charter of Rights and Freedoms, re-evaluating new technologies and adapting strategies based on the latest relevant neuroscience. Listen to the Media Moment of Peace meditation track by TNKR…
