Paré: Strong Writing in the Right Format
Highlight your wins with quality writing in recognizable formats
We tested ChatGPT’s punditry skills
“This is the DJ 3000,” the KBBL talk radio manager explains to perplexed announcers in a seminal scene in an early episode of The Simpsons. “It plays CDs automatically, and it has three distinct varieties of inane chatter.” “Looks like those clowns in Congress did it again!” said DJ 3000. “How does he keep up…
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Delmar: Elon’s Twitter antics a reminder of legacy media stability
It is safe to assume, guided by the Occam’s razor principle, that one of the world’s wealthiest people didn’t buy Twitter for no reason at all; we should work under the assumption that he has not, in fact, lost his mind and that there is a legitimate business case for buying one of the world’s…
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Delmar: “Thought Leadership” as a PR System
Not everyone can Thought Leadership like this. Have a system in place. How leaders can create a framework for healthier business conversations. For a few years now, I’ve resisted the term “thought leadership”. Often used in contexts satirizing vacuous management jargon, it strikes some as even a purposeful obfuscation, a way for leaders to avoid…
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Paré: How to Nail Your Launch PR
Every public relations activity should come with a detailed plan and verification system — especially your launches and relaunches A successful launch can energize your organization and supercharge your brand, so don’t leave anything to luck. Second chances, in business or life, can be rare and with a cluttered online landscape in times of crisis,…
DetailsParé: The Newsletter is Your Post-Pandemic Media Hub
The effects of a pandemic have completely reshaped the way we communicate, from branding to employee engagement – what can newsletters do for you? The rapidly changing landscape of communications and the need to communicate timely, reassuring information to clients, customers and staff alike have been recurring themes in this space lately. It’s time to…
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Delmar: New Insights on Optimizing Arguments
For those interested in creating more persuasive content, I wanted to quickly highlight this new TED talk by Dr. Niro Sivanathan, Associate Professor of Organisational Behaviour at the London Business School. It contains some of the latest science on content, and what form the elements of a truly persuasive argument. Since 2016, our Thinkbait model…
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Delmar: #BellLetsTalk Mental Health in Broadcasting
A real happy place I go to while meditating (Morin-Heights, QC). For this year’s edition of the #BellLetsTalk campaign, I wanted to pose a provocative question: Does working in media pose inherent risks to one’s mental health?
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Paré: Your Brand’s Spring Refresh in 3 Phases
Lockdowns. Winter. Fear. Uncertainty. Lack of motivation. Political buffoonery. All things considered, no one could ever criticize you for feeling helpless and frustrated right now.
Delmar: Virality and Value
It doesn’t have to go viral to be valuable. It’s an interesting and to some extent unpredictable time for those of us in what I like to call the rhetoric businesses. One thing I know for sure is that small batch informational content — not stunts, challenges or hashtags — is what people on the…
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