Paré: Your Brand’s Spring Refresh in 3 Phases
Lockdowns. Winter. Fear. Uncertainty. Lack of motivation. Political buffoonery. All things considered, no one could ever criticize you for feeling helpless and frustrated right now.
Delmar: Virality and Value
It doesn’t have to go viral to be valuable. It’s an interesting and to some extent unpredictable time for those of us in what I like to call the rhetoric businesses. One thing I know for sure is that small batch informational content — not stunts, challenges or hashtags — is what people on the…
Details
Paré: COVID-Speak and the Great Vocabulary Reset
In these difficult times, in the midst of a deadly pandemic, during this unprecedented crisis and in the age of COVID-19; not only are we fed up with the state of affairs, but the language we use to talk about is getting pretty tiresome as well.
Paré: 5 Crisis Comms Scenarios to Prepare for a Very Bad Day Indeed
TNKR Media is pleased to have Christipher Paré join our team of senior consultants. He is a former producer with Bell Media and communications director of an international nonprofit. You can reach Christopher at pare@tnkr.media. If you’ve found yourself in the throes of a crisis situation, you know how paralyzing it can feel. Especially if…
Details
Delmar: One Key Comms Lesson from America’s Election
If you are not considering the urban-rural divide, you are narrowcasting It’s been a tense time not only for Americans but for us all, as we are stakeholders in an election with wide repercussions. As the outgoing president was elected in 2016, we transformed our business model to adapt to the post-Trump web. Four long…
Details
Feigenbaum: Government Relations 101
Bonnie Feigenbaum is Senior Consultant, Public Affairs with TNKR Media, as well as a business communications instructor at Montreal’s McGill University. She is the former chief of staff to a federal member of parliament and town councillor in Hampstead, Quebec. If you are a business leader and want to get the attention of government, following…
DetailsMailas: Your marketers’ workaholism is doing you no favours
The past few years have seen me transition from traditional marketing and administrative roles to the topsy-turvy world of PR. This has been a move not without its share of culture shocks, but the one that’s made me cock my head is how, in this field, workaholism seems to be a sort of social currency.
Delmar: The science behind our Thinkbait philosophy
[vc_row][vc_column][vc_column_text] This is TNKR Media’s working Thinkbait whitepaper. It is a pledge to do no harm with responsible, useful content; always abiding by guidelines based on the Canadian Charter of Rights and Freedoms, re-evaluating new technologies and adapting strategies based on the latest relevant neuroscience. Listen to the Media Moment of Peace meditation track by TNKR…
Details50 pieces of advice from Quebec’s top entrepreneurs
One of the more rewarding podcasts we’ve put together was for our friends at accounting/business advisory firm FL-Fuller Landau. Over six seasons, TNKR’s Dan Delmar and Fuller Landau’s Josh Miller have been profiling some of Quebec’s most successful and inspiring business people on the Today’s Entrepreneur radio show, which airs Mondays at 7pm on CJAD 800 Montreal.…
DetailsDelmar: A Facebook feature that’s a blessing from PR gods
Social media platforms continue to pose interesting challenges for public relations professionals. While we’d like to remind you that everything you post (or even type into any device) should be considered public information regardless of privacy settings, there’s nothing wrong with a good social media cleanup every so often…