It doesn’t have to go viral to be valuable. It’s an interesting and to some extent unpredictable time for those of us in what I like to call the rhetoric businesses. One thing I know for sure is that small batch informational content — not stunts, challenges or hashtags — is what people on the…
In these difficult times, in the midst of a deadly pandemic, during this unprecedented crisis and in the age of COVID-19; not only are we fed up with the state of affairs, but the language we use to talk about is getting pretty tiresome as well.
TNKR Media is pleased to have Christipher Paré join our team of senior consultants. He is a former producer with Bell Media and communications director of an international nonprofit. You can reach Christopher at pare@tnkr.media. If you’ve found yourself in the throes of a crisis situation, you know how paralyzing it can feel. Especially if…
If you are not considering the urban-rural divide, you are narrowcasting It’s been a tense time not only for Americans but for us all, as we are stakeholders in an election with wide repercussions. As the outgoing president was elected in 2016, we transformed our business model to adapt to the post-Trump web. Four long…
Bonnie Feigenbaum is Senior Consultant, Public Affairs with TNKR Media, as well as a business communications instructor at Montreal’s McGill University. She is the former chief of staff to a federal member of parliament and town councillor in Hampstead, Quebec. If you are a business leader and want to get the attention of government, following…
The Provocateur team is buzzing this morning about the latest video from Belgian rapper Stromae, one of Montreal’s favourite international artists in the past few years.
There’s a debate raging in journalistic circles about a controversial innovation in marketing: Native advertising a.k.a. advertorials a.k.a. sponsored content a.k.a. the worst thing to happen to journalism ever, according to many journalists.
Over-sharing in an era of peak connectedness is common. Unfiltered emotion and half-developed theses are routinely tossed onto social media platforms with great ease. If we’re so quick to share, why, then, is there still a stigma surrounding unsharing?
Polling is an integral part of political storytelling. The news of who’s up and who’s down, who’s ahead and who’s gaining ground drives the narrative of much of our news. But what happens when polling is wrong or miscalibrated? If polls aren’t a true reflection of reality, then we’re doing a great deal of damage…
When time is ticking, and the sword of Damocles hangs over your beaded brow, formality tends to go out the window. The speed of news and current affairs is unrelenting, and the need to connect with a journalist or news outlet – in that moment – tends to overwhelm, sometimes leaving little room for nuance…