WATCH rapper Stromae break Twitter with ‘Carmen’
The Provocateur team is buzzing this morning about the latest video from Belgian rapper Stromae, one of Montreal’s favourite international artists in the past few years.
Delmar: Native advertising could save journalism
There’s a debate raging in journalistic circles about a controversial innovation in marketing: Native advertising a.k.a. advertorials a.k.a. sponsored content a.k.a. the worst thing to happen to journalism ever, according to many journalists.
Delmar: Don’t be afraid to hit ‘delete’
Over-sharing in an era of peak connectedness is common. Unfiltered emotion and half-developed theses are routinely tossed onto social media platforms with great ease. If we’re so quick to share, why, then, is there still a stigma surrounding unsharing?
Hiltz: Should we let polling set the narrative?
Polling is an integral part of political storytelling. The news of who’s up and who’s down, who’s ahead and who’s gaining ground drives the narrative of much of our news. But what happens when polling is wrong or miscalibrated? If polls aren’t a true reflection of reality, then we’re doing a great deal of damage…
Paré: Media gatekeepers tell us how to reach them on social media
When time is ticking, and the sword of Damocles hangs over your beaded brow, formality tends to go out the window. The speed of news and current affairs is unrelenting, and the need to connect with a journalist or news outlet – in that moment – tends to overwhelm, sometimes leaving little room for nuance…
Mailas: Your marketers’ workaholism is doing you no favours
The past few years have seen me transition from traditional marketing and administrative roles to the topsy-turvy world of PR. This has been a move not without its share of culture shocks, but the one that’s made me cock my head is how, in this field, workaholism seems to be a sort of social currency.
Delmar: Pandemic social media that helps, not harms
Especially in the midst of a pandemic, going viral may not be a good thing For those who have followed me on Twitter long enough to remember the ‘good old days’, when bad #cdnpoli jokes and sarcasm felt more appropriate, let me first point out the obvious: no individual — not me, nor any pundit,…
Delmar: Essentials for your crisis comms toolkit
Critical PR and web channels for effective, altruistic business communications, crisis #etiquette and equipment recommendations
Paré: Talking Points for ALL!
A little self-reflection goes a long way in PR I love vinyl. My DJ days are long behind me, but I still like to collect records — mostly releases by near and dear friends because I’m in bed by 10pm and this is how I support music in 2020. Recently in Montreal, a provincial government…
Delmar: How to weather the 2020 content storm
If you’re publishing marketing or journalism content this year, expect dwindling clicks and engagement. Here’s how you can stay connected to your audience while cutting your marketing spend. UPDATE 19/02/20: Some predictions from this blog have been revised, downward unfortunately. More on the politically-charged digital landscape in this informative piece from The Atlantic: The Billion-Dollar…