Clients seem divided on using bots or not — you don’t have to choose!
Since 2012, the TNKR Media team has specialized in news content packages with light public relations consulting designed for the professional services and all busy, in-demand experts with limited time to commit for marketing.
Over the past couple of years, and especially since the introduction of ChatGPT and other large language models (LLMs), we’ve had many questions or requests about automated blogging and/or social media, especially for large-volume orders.
Marketing hours can reduced significantly with the introduction of various AIs and there is no reason for marketers to avoid more efficient processes. Content producers should be demonstrably more efficient with AI today than they were two years ago, and this is true whether or not the actual content (text, in most instances for now) is being generated by humans.
How automated TNKR Media’s content will depend mostly on the client’s preferences, and we’ve set up some interim policies to ensure a minimum of transparency and quality control.
Here are the three writing modes clients can choose from when working with our team:
1. Standard Mode
Our preferred hybrid model. Some AI support to improve quality and accuracy.
A draft will typically be completed by humans first with AI support for certain sections of the text containing more general information. Standard mode still relies heavily on source material like expert interviews or thought leadership. Drafting, editing and review phases are all shorter, while improving quality overall. Multiple AIs are used for review, translation and marketing optimization.
All writing services are available in Standard mode.
Process: Light Research ► Optional Interviews ► Drafting ► Editing ► Review ► Publish or Submit
2. Creative Mode
Old School. How all writing was created just a few years ago!
Drafting is completed by producers or consultants based on their own research and/or interviews, then reviewed by an editor and supervising consultant to ensure alignment with business goals.
All writing services are available in Creative mode.
Process: In-depth Research ► Interviews ► Drafting ► Editing ► Review ► Publish or Submit
3. AI Accelerate Mode
Our fastest model. AI-generated drafting with Human-in-the-Loop review.
All drafting is completed by AIs like ChatGPT, Claude or Gemini, depending on the nature of the task, and key sections of the text will be edited or framed by producers or consultants. A large volume of text can be delivered with efficiency boosted 2-4x on average but errors or deviations with AI text still occur most of the time and therefore require skilled editing and review. Like in Standard mode, multiple AIs are used for review, translation and marketing optimization.
Bulk writing services are available in AI Accelerate mode like Consumer Blogging, Microblogging, Social Media plans, Translation & Adaptation, Technical Writing and Web Resource Text. Bylines (authorship) is not recommended for text generated with AI Accelerate.
Process: Optional Interviews ► Editing ► Optional Review ► Publish or Submit
Some of these AI tools are revolutionary for all industries that rely heavily on writing content, and we are committing to reviewing our policies related to emerging technology on a regular basis.
Most importantly, we do commit to the Human-in-the-Loop (HITL) principle which ensures that no material can be published without going through a complete editorial process.
Feel free to leave us some feedback on our three writing modes whether or not you interact with our services.
Photo: Andrea De Santis/Unsplash
