Customize levels automation for various forms of writing
Since the launch of ChatGPT in November 2022, followed shortly thereafter by Claude, Gemini, Grok and other large language models (LLMs), we’ve fielded many questions about automated blogging and/or social media.
Marketing hours can reduced significantly with the introduction of various AIs and at TNKR Media, our focus is on offering professionals more efficient media production processes.
Does TNKR Media use AI to generate thought leadership text? No. Not unless directed by a client (accelerate mode). Otherwise, the technology is used in a supportive role throughout the processes.
The level of automation of TNKR Media’s content will depend mostly on the client’s preferences, and we’ve set up some interim policies to ensure a minimum of transparency and quality control. Each process and the estimated time required to complete a text or audio feature (person hours, median) are based on proprietary data collected since 2022.
Here are the three writing modes clients can choose from when working with our team:
1. Hybrid Mode (Standard)
Our preferred hybrid human-AI model, in place since the introduction of TNKR Media’s THINKBAIT system in 2017. The leader or spokesperson’s voice is usually a primary source (content capture), with some secondary AI support to improve quality and accuracy.
All writing services are available in Standard mode.
Process: Light Research ► Content Capture ► Instant Processing ► Drafting ► Editing ► Client Review ► Delivery
Person hours, median: 3
2. Creative Mode (Human First)
Old School. Drafting is completed by producers or consultants based on their own research and/or interviews, then reviewed by an editor and supervising consultant to ensure alignment with business goals.
All writing services are available in Creative mode.
Process: In-depth Research ► Content Capture ► Drafting ► Editing ► Peer Review ► Client Review ► Delivery
Person hours, median: 6
3. Accelerate Mode (AI First)
Our fastest system. AI-generated drafting with Human-in-the-Loop review by both consultant and client. Key sections of the text will be edited or framed (prompt generation) by producers or consultants. Popular for large-volume orders or technical material.
Bulk writing services are available in Accelerate mode like Consumer Blogging, Microblogging, Social Media plans, Translation & Adaptation, Technical Writing and Web Resource Text.
Process: AI-assisted Light Research ► Content Capture (optional) ► Instant Processing ► Editing ► Client Review ► Delivery
Person hours, median: 1.5
Some of these AI tools are revolutionary for all industries that rely heavily on writing content, and we are committing to reviewing our policies related to emerging technology on a regular basis.
Most importantly, we commit to the Human-in-the-Loop (HITL) principle which ensures that no material can be published without completing one of the three editorial processes.
Feel free to leave us some feedback on our three writing modes.
Photo: Andrea De Santis/Unsplash
