Services

PR + Content Plans

The logistics of thought leadership, refined over a decade, and trusted by traditional and digital media organizations across North America.

Thought Leadership Plans for Professionals

Combine content and consulting services of varying intensity to create a custom monthly or quarterly package.

Strategy

Intensive research, interviews and brainstorming to lay the foundation for your communications infrastructure.

Social Media

The frontlines of a brand's PR. Eloquent, useful and inspired by best practices in journalism.

Podcast

A powerful venue for thought leadership, optimized by radio and marketing veterans.

Media Relations

Showcasing your best content and most relevant news to wide audiences in traditional and digital media.

Newsletter

Compelling writing guided by media experts to deliver news and wisdom to your most loyal followers.

Thinkbait Content

Research

Taking some time to learn about the subject, brand and industry makes our Thinkbait all the more useful, and cuts down on editing time.

Writing

Enlightening, useful content by skilled writers. We help brands cut through the clutter with messaging that resonates and engages.

Social Media

Less is more. We help media personalities and people-focused brands harness the educational power of social networks.

Writing and Editing

No time to write? We’ve heard that before! With remarkable efficiency, our producers will keep your blog, news page, newsletter or website copy fresh, relevant, accurate and — most importantly — true to your voice. We call it Thinkbait.

TNKR Podcasting (Audio & Video)

Our newest broadcasting product for radio and podcasting, with optional remote video. Led by talk radio veterans, we’ll work with you to craft an effective format and compelling, specialized content to make sure your podcast says exactly what you want it to say.

Hosting
Pre-production (research, booking and scripting)
Production (studio-quality remote recording or on-site in Montreal, Toronto or Ottawa)
Post-production (editing and mastering)
Audio branding and original compositions
Distribution (publishing on all major platforms)
Promotion (specialized PR campaigns for podcasting audiences)

Social Media Management

Our Thinkbait philosophy applied to social networking: Quality over quantity. Every morning, we carefully curate organic content and write informative, enlightening posts on behalf of engaging brands. Every social network is different and should be used differently!

News and information curation
Social strategy and launch
PR-guided social campaigns

Thinkbait Live Events

Events and hosting with a thoughtful touch. Our Thinkmates can plan, host and run your intimate event, as well as promote your brand at street level with an aim to engage audiences in thought-provoking conversation.

Thinkbait Web Events

It’s easier than ever to broadcast to a wide audience within seconds via streaming services like YouTube. Caution is in order! Live broadcasts require careful planning. We can research, script, coordinate and promote your livestream or other online event, even if it’s a simple tweet-storm or AMA (Ask Me Anything).

Translation & Adaptation

Our translator-producers, specializing in Canadian English and French, are master communicators, skillfully analyzing full texts and prioritizing cultural or political considerations over literal translation; the words don’t have to all be the same, but the core meaning should be.

English to French
French to English
Spanish, Hebrew and other languages by request
Simultaneous audio translation

Public Relations Consulting

Strategy

Research, interviews and brainstorming to lay the foundation for your communications infrastructure.

Coaching

One-on-one or group sessions with media shepherds to give spokespeople the tools to represent your brand with confidence.

Conversation

True engagement requires an openness to diverging ideas and the confidence to promote one’s own ideas.

Public Relations

A variety of our consulting services delivered weekly or monthly, making us an on-call PR ‘situation room’ for clients maintaining a media presence. Consultants work with leaders or their marketing teams, on-site (Montreal/Toronto) or remotely, providing media relations coordination, analysis, content marketing consulting, crisis management and spokesperson performance coaching to further a brand’s communications plan.

Monthly and quarterly communications consulting plans
Media relations campaigns
Media strategy and coaching
Social media strategy and coaching
PR/Editorial planning and executive producing or showrunning
Press conferences (live or remote) and other events

Media Coaching

Bootcamp for brand ambassadors. Our long-time clients describe our coaching sessions as part workout, part media “therapy.” A consultant will test a spokesperson’s media skills; their presentation, content philosophy and ability to manage criticism and crisis.

Radio/TV performance coaching (individual or group sessions)
Evaluation reports with talking points
Social media platform coaching (individual sessions or Thinkbait team media coaching)

Crisis Management

Don’t panic! Brands are under intense scrutiny, more than ever before. On occasion, threats must be managed swiftly and effectively. Our consultants are on-call in the event of emergencies, though we always aim to avoid crises with diligent strategic planning.

Emergency media relations
Radio/TV performance coaching (individual or group sessions)
Media relations – follow-up campaigns
PR/Editorial planning and executive producing or showrunning

Public Affairs

For a broader, more policy-oriented communications strategy, our consultants will work with motivated clients to advocate publicly for change; with web content, media strategy and community-building initiatives like petitions or social action, adding a political dimension to a communications plan brings depth and credibility to a project.

Private consultations with strategic consultants
Advocacy, stakeholder management and community affairs
Media partnerships
Information sessions

Media Branding

You’re about to begin making your own media but the project needs a name, and some sleek visuals. Our consultants will help streamline the creative brainstorming process, thoroughly research the competition and ensure the brand fits your vision and organizational priorities.

Strategy and research
Copywriting
Design

Want to know how we can help you?