What to consider when making your internal and external comms more humane The pandemic changed everything. And while some changes will take some getting used to, others — like remote work and increased public health awareness — are changes we can get behind. In the content and public relations sphere, the most significant change to…
It’s a complicated time. Global conflicts can hit close to home, leading to workplace anxiety, zapping productivity and creating liabilities for organizations. The more people in a workforce, the more potential for breakdowns in communication and even serious tension when violence erupts around the world. Add to these current events the toxic accelerant of unregulated,…
The TNKR Media team offer their suggestions to get around news blocking Canada’s 0nline New$ @ct (Bill C-Eight33n) is leading to some pretty strange, desperate publishing trends… especially on F—book and the Gram, two networks whose parent company quickly blocked Canadian news to avoid the federal government’s forthcoming 4% link tax. If you’re wondering why…
Public relations in the New Normal era demands flexibility, empathy and commitment No one has the time anymore to “circle back” with public relations consultants via email, is one of many insights my friends in media organizations feel comfortable sharing, and I’m grateful for their candour. The reminder is appreciated because working in marketing…
Bridging all-powerful AI tools and the lost art of letter-writing It’s been two years since we last discussed the importance of newsletters in crisis times, and a lot has changed. But the fundamentals of what good newsletters are seem clearer than ever. In 2021, the pandemic and urgent health concerns were top of mind.…
Marketing content can be enhanced using tools like ChatGPT if there’s always a Human in the Loop ChatGPT and other AI by their own admission have a long way to go in reproducing human conversation. But let’s not kid ourselves: it’s a powerful tool and there is no putting the genie back in the…
Not everyone can Thought Leadership like this. Have a system in place. How leaders can create a framework for healthier business conversations. For a few years now, I’ve resisted the term “thought leadership”. Often used in contexts satirizing vacuous management jargon, it strikes some as even a purposeful obfuscation, a way for leaders to avoid…
Every public relations activity should come with a detailed plan and verification system — especially your launches and relaunches A successful launch can energize your organization and supercharge your brand, so don’t leave anything to luck. Second chances, in business or life, can be rare and with a cluttered online landscape in times of crisis,…
TNKR Media is pleased to have Christipher Paré join our team of senior consultants. He is a former producer with Bell Media and communications director of an international nonprofit. You can reach Christopher at pare@tnkr.media. If you’ve found yourself in the throes of a crisis situation, you know how paralyzing it can feel. Especially if…
Get to know TNKR Media co-founder Dan Delmar Inspired by a founding developer of WordPress and his first person bio, I’ve re-edited mine to hopefully better answer the question, just what is Dan Delmar’s deal, anyway?