Effective PR and media relations amid dwindling resources and news cycles that won’t let up With frequent downsizing shaking Canadian journalism to its core, we’ve been arguing that it’s time to pump the brakes and completely rethink PR and media relations in times of crisis. Gone are the days of casting a wide net and…
Highlight your wins with quality writing in recognizable formats Words matter. Quebecers may remember that award-winning campaign by the Montreal Gazette. It’s always been a favourite of mine, and I think of it these days as we’re in the midst of a crisis — a communications crisis where big ideas are held hostage by…
Every public relations activity should come with a detailed plan and verification system — especially your launches and relaunches A successful launch can energize your organization and supercharge your brand, so don’t leave anything to luck. Second chances, in business or life, can be rare and with a cluttered online landscape in times of crisis,…
In these difficult times, in the midst of a deadly pandemic, during this unprecedented crisis and in the age of COVID-19; not only are we fed up with the state of affairs, but the language we use to talk about is getting pretty tiresome as well.
TNKR Media is pleased to have Christipher Paré join our team of senior consultants. He is a former producer with Bell Media and communications director of an international nonprofit. You can reach Christopher at pare@tnkr.media. If you’ve found yourself in the throes of a crisis situation, you know how paralyzing it can feel. Especially if…
When time is ticking, and the sword of Damocles hangs over your beaded brow, formality tends to go out the window. The speed of news and current affairs is unrelenting, and the need to connect with a journalist or news outlet – in that moment – tends to overwhelm, sometimes leaving little room for nuance…