
TNKR Media Wire Blog & Newsletter
Media industry analysis and Thinkbait highlights from our staff and partners
think-bait | thiŋk-bāt
TNKR Media’s internet-enabled multimedia content, inspired by the latest neuroscience, encourages followers to consider new information, reflect for a time, and then engage civilly with ideas of value or interest.
The Latest Thinkbait Blogs

Delmar: Creative tasks an AI can handle (and what it can’t)
Marketing content can be enhanced using tools like ChatGPT if there’s always a Human in the Loop ChatGPT and other AI by their own

Paré: How to Talk to Journalists
Effective PR and media relations amid dwindling resources and news cycles that won’t let up With frequent downsizing shaking Canadian journalism to its core, we’ve

Paré: Strong Writing in the Right Format
Highlight your wins with quality writing in recognizable formats Words matter. Quebecers may remember that award-winning campaign by the Montreal Gazette. It’s always been

Gelso: Everyone Deserves a Theme Song
Fernando Gelso on guitar for Canadian artist Jonathan Emile’s “Keep on Fighting” The author is Technical Director at TNKR Podcasting, a longtime radio and

We tested ChatGPT’s punditry skills
“This is the DJ 3000,” the KBBL talk radio manager explains to perplexed announcers in a seminal scene in an early episode of The Simpsons.

Delmar: Elon’s Twitter antics a reminder of legacy media stability
It is safe to assume, guided by the Occam’s razor principle, that one of the world’s wealthiest people didn’t buy Twitter for no reason at

Delmar: “Thought Leadership” as a PR System
Not everyone can Thought Leadership like this. Have a system in place. How leaders can create a framework for healthier business conversations. For a few

Paré: How to Nail Your Launch PR
Every public relations activity should come with a detailed plan and verification system — especially your launches and relaunches A successful launch can energize your

Paré: The Newsletter is Your Post-Pandemic Media Hub
The effects of a pandemic have completely reshaped the way we communicate, from branding to employee engagement – what can newsletters do for you? The
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