A little self-reflection goes a long way in PR I love vinyl. My DJ days are long behind me, but I still like to collect records — mostly releases by near and dear friends because I’m in bed by 10pm and this is how I support music in 2020. Recently in Montreal, a provincial governmentRead more
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Stop being polite and start claiming your victories – before someone else does Altruism is nice and all, but sometimes it feels good to be recognized for our hard-earned victories. That recognition may be harder to come by though if you’re a faceless cog in some byzantine corporation, but less so in news media andRead more
Christopher Paré is the Director of Communications for Humane Society International/Canada and recently returned from South Korea where the animal welfare organization conducted a rescue operation at a dog meat farm. Communications strategies should be complex and intricate, constantly adapting to unknown variables while being rolled out with utmost precision and laser-precise timing. Logistically, it’s aRead more
When time is ticking, and the sword of Damocles hangs over your beaded brow, formality tends to go out the window. The speed of news and current affairs is unrelenting, and the need to connect with a journalist or news outlet – in that moment – tends to overwhelm, sometimes leaving little room for nuanceRead more
