Effective PR and media relations amid dwindling resources and news cycles that won’t let up With frequent downsizing shaking Canadian journalism to its core, we’ve been arguing that it’s time to pump the brakes and completely rethink PR and media relations in times of crisis. Gone are the days of casting a wide net and…
Highlight your wins with quality writing in recognizable formats Words matter. Quebecers may remember that award-winning campaign by the Montreal Gazette. It’s always been a favourite of mine, and I think of it these days as we’re in the midst of a crisis — a communications crisis where big ideas are held hostage by…
Every public relations activity should come with a detailed plan and verification system — especially your launches and relaunches A successful launch can energize your organization and supercharge your brand, so don’t leave anything to luck. Second chances, in business or life, can be rare and with a cluttered online landscape in times of crisis,…