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Author Archives: Christopher Paré

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Paré: How to Talk to Journalists

Christopher Paré, Thinkbait, TNKR MediaBy Christopher ParéMay 26, 2023

Effective PR and media relations amid dwindling resources and news cycles that won’t let up With frequent downsizing shaking Canadian journalism to its core, we’ve been arguing that it’s time to pump the brakes and completely rethink PR and media relations in times of crisis. Gone are the days of casting a wide net and…

Paré: Strong Writing in the Right Format

Christopher Paré, Thinkbait, TNKR MediaBy Christopher ParéMarch 23, 2023

Highlight your wins with quality writing in recognizable formats   Words matter. Quebecers may remember that award-winning campaign by the Montreal Gazette. It’s always been a favourite of mine, and I think of it these days as we’re in the midst of a crisis — a communications crisis where big ideas are held hostage by…

Paré: How to Nail Your Launch PR

Christopher Paré, TNKR MediaBy Christopher ParéOctober 20, 2022

Every public relations activity should come with a detailed plan and verification system — especially your launches and relaunches A successful launch can energize your organization and supercharge your brand, so don’t leave anything to luck. Second chances, in business or life, can be rare and with a cluttered online landscape in times of crisis,…

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