Christopher Paré is the Director of Communications for Humane Society International/Canada and recently returned from South Korea where the animal welfare organization conducted a rescue operation at a dog meat farm. Communications strategies should be complex and intricate, constantly adapting to unknown variables while being rolled out with utmost precision and laser-precise timing. Logistically, it’s aRead more
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When time is ticking, and the sword of Damocles hangs over your beaded brow, formality tends to go out the window. The speed of news and current affairs is unrelenting, and the need to connect with a journalist or news outlet – in that moment – tends to overwhelm, sometimes leaving little room for nuanceRead more
