Delmar: Cut back on Facebook but don’t cut it out

Facebook’s continued decline seems inevitable. One social marketing expert I trust, perhaps prematurely, goes so far as to describe it as a “graveyard.”   So, if you haven’t done so already, now may be a good time to cut back on the time and resources your organization invests in the world’s leading social network.  …

Paré: Plan ahead for success in field comms

Christopher Paré is the Director of Communications for Humane Society International/Canada and recently returned from South Korea where the animal welfare organization conducted a rescue operation at a dog meat farm.   Communications strategies should be complex and intricate, constantly adapting to unknown variables while being rolled out with utmost precision and laser-precise timing. Logistically, it’s a…

Mailas: How to not be a jerk on the Internet

Social media’s favourite complaint is social media itself, it seems. Recalling what I’ve read online lately, it’s invasive, it’s cruel, it’s relentless, it’s an inane time-suck,  it robs normally halfway-reasonable people of whatever filter they had… the list (or feed, if you will) of grievances goes on.

Hiltz: Should we let polling set the narrative?

Polling is an integral part of political storytelling. The news of who’s up and who’s down, who’s ahead and who’s gaining ground drives the narrative of much of our news. But what happens when polling is wrong or miscalibrated? If polls aren’t a true reflection of reality, then we’re doing a great deal of damage…