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Delmar: Parasocial relationships count toward Dunbar’s number

PR, The Internet, ThinkbaitBy Dan DelmarSeptember 22, 2026

In the 1990s, British anthropologist and evolutionary psychologist Robin Dunbar posited that humans can maintain only a limited number of stable social relationships at any one time. Dunbar’s Number is 150: a large enough group to make for an extended community but far smaller than the thousands of names, followers and connections modern life puts…

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Delmar: New Insights on Optimizing Arguments (2026)

ThinkbaitBy Dan DelmarSeptember 18, 2026Leave a comment

One of the most important pieces of research baked into our Thinkbait ‘thought leadership’ system is this simple insight from a blog first published in 2021: Stick to your very best arguments.

TNKR Media’s 2027 Outlook: Editorial Content—Text and Audio First

News, Podcasting, PR, Public AffairsBy Dan DelmarSeptember 7, 2026

‘Make Your Own News’: A more targeted media solution for experts

Podcasting | Focus on Audio for B2B, Expert Audiences (2027)

Podcasting, Public Affairs, ThinkbaitBy TNKR Editorial TeamSeptember 7, 2026

You can stay on-message while being off-camera

Statement | 3 Writing Modes With or Without AI (2027)

News, Podcasting, PR, The InternetBy TNKR MediaSeptember 7, 2026

Customize levels automation for various forms of writing

Delmar: Content tasks AIs can handle, and what they can’t (2027)

Dan Delmar, The Internet, ThinkbaitBy Dan DelmarSeptember 7, 2026

Content marketing can be magical with both an AI and a Human in the Loop

Lecture | Social Media Social Panic, 2012-Present

Events, Public Affairs, The InternetBy TNKR Editorial TeamSeptember 8, 2025

TNKR Media co-founder Dan Delmar occasionally speaks to classrooms, workplaces, leadership teams and other professional groups on the changing media landscape.

Real Estate | Avoiding Common PR Traps

PR, Public Affairs, Real EstateBy TNKR Editorial TeamAugust 1, 2025

From class warfare to NIMBYs, conversations can be difficult but not impossible

Healthcare | Are Private Clinics Defensible?

Healthcare, Public Affairs, ThinkbaitBy TNKR Editorial TeamAugust 1, 2025

Innovators in medical institutions outside the public system are rarely heard

Statement | Leaders Make Their Own News

News, PR, Public AffairsBy TNKR MediaJanuary 6, 2025

“Making the News” isn’t what it used to be. Leaders must create their own news.

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